Insly is a low-risk insurance SaaS software provider with a global reach. With HQ in London and offices in Tallinn and Warsaw, Insly has grown fast and is backed by well-known investors.
Our mission is to digitalise and connect the $4 trillion insurance industry in order to reduce the cost of insurance for customers and help them access better insurance services.
1000+ insurance brokers and 50+ underwriting companies log into Insly every day to design and launch their insurance products, manage business-critical operations and support writing over €1bn in premiums. But we’re just getting started.
As a Marketing Specialist, you will help drive Insly’s growth by planning and executing marketing campaigns that generate qualified leads and strengthen our brand presence. You’ll collaborate with sales, product, and external partners to create impactful campaigns, optimize performance, and turn marketing activity into real business results.
About the role
Main tasks and expectations
Evaluation and analysis of current marketing and social media activities.
Identification of areas for improvement and development of more effective communication and promotion strategies.
Reporting results and analyzing the effectiveness of activities (KPIs, ROI, conversions, leads).
Creating, implementing, and optimizing campaigns in Meta Ads and Google Ads (keywords, targeting, A/B testing, automation, budget management).
Managing and developing the brand's presence on LinkedIn, Facebook, Instagram, and YouTube, and ensuring a consistent company image.
Creating and publishing engaging content tailored to target groups.
Conducting multi-channel marketing activities (email, webinars, content marketing).
Generating and qualifying leads by implementing effective digital strategies.
Collaborating with designers, copywriters, and other teams to create marketing materials.
Monitoring competition, market trends, and implementing new marketing solutions.
Co-managing the website—updating content and coordinating activities with external companies.
What success looks like
In 3 months:
Understand Insly’s product, customer base, and sales funnel.
Audit current marketing efforts and identify quick wins.
Launch 1–2 new campaigns that bring qualified leads.
In 6–12 months:
Increase SQL volume and marketing-attributed revenue.
Improve lead conversion rates and CAC efficiency.
Establish a predictable flow of leads from inbound and paid activities.
What we’re looking for
Minimum 2–3 years of experience in digital marketing (experience in the B2B, SaaS, or insurance industries is welcome).
Very good knowledge of Meta Ads, Google Ads, Google Analytics, and Google Tag Manager.
Ability to automate campaigns and manage the marketing funnel.
Experience in lead generation and performance analysis.
Practical knowledge of SEO/SEM and analytical tools.
Creativity, aesthetic sense, and ability to work with content (copywriting, storytelling).
Fluent English skills.
Excellent work organization, analytical thinking, and results orientation.
Nice to have:
Knowledge of tools: Pipedrive (CRM), Canva, Zapier, LiveWebinar, Mailchimp.
Experience with marketing automation systems.
Ability to create simple graphic or video materials.
Perks and Benefits
Flexible working time and working place – we choose results over the process but know that with freedom comes accountability!
Flat structure - in Insly we do not believe in titles or hierarchies, you can turn to anybody at any time - no corporate BS!
Friendly colleagues and supporting managers - people are Insly’s greatest asset, so we will make sure everyone is surrounded by awesome teams and have helpful managers.
Family- and employee-friendly employer - our employees perform several roles in their lives, and we aim to support all of them.
Innovation - we believe in what we do, and we do it with great passion – join Insly and be part of the innovation wave hitting the insurance market!